Senior Associate, Product Marketing
Eko
Marketing & Communications, Product
Emeryville, CA, USA
Posted on Jun 27, 2025
At Eko, we’re dedicated to providing healthcare professionals with industry leading digital tools to hear and understand their patients’ hearts and lungs. With our platform, clinicians can detect cardiopulmonary disease with higher accuracy, diagnose with more confidence, manage treatment effectively, and ultimately give their patients the best care possible.
With over $165M in funding from partners like 3M and the Mayo Clinic, Eko has become one of the fastest growing digital health companies, doubling our customer base in the last year to over 500,000 clinicians across 4,000 U.S. hospitals. We’ve built a tremendously talented, diverse, and mission driven team and are proud to be certified as a Great Place to Work®. Together we are committed to investing in each other and our mission to ensure all patients have access to high quality care.
We’re seeking a Senior Associate of Product Marketing for Eko+ Membership who will play a pivotal role in driving growth and retention of Eko+ Membership, Eko’s software subscription product. This is an individual contributor position that is ideal for someone eager to take ownership of key projects, collaborate across teams, and help scale Eko+ by executing high-impact, cross-functional initiatives.
This individual will be responsible for designing and executing on initiatives to increase Eko+ sign-ups, reduce downgrade rates, and increase member engagement and retention. They will work closely with cross-functional teams – including Marketing, Product, Software, and Customer Experience - to launch coordinated, high-impact initiatives, leveraging customer insights and data to continuously improve the end-to-end member experience.
This is a hybrid role with required onsite presence on Tue/Wed/Thu
As Senior Associate, Product Marketing at Eko, You Will:
- Oversee Eko+ Project Roadmap: Own and evolve the Eko+ growth roadmap, prioritizing initiatives based on business impact, and driving execution in partnership with cross-functional teams.
- Analyze Customer Data & Insights: Regularly gather and synthesize customer data and feedback to identify trends and inform roadmap priorities.
- Experimentation & Testing: Independently design and execute experiments and A/B tests that inform key roadmap decisions and drive measurable improvements in acquisition and retention.
- Refine Eko+ Positioning and Messaging: Collaborate with Marketing, CX, and Product teams to iterate on Eko+ positioning and messaging both pre- and post-purchase to improve awareness and engagement.
- Performance Reporting: Own weekly performance reporting, building dashboards that track progress toward Eko+ targets and surfacing insights that drive strategic decisions.
- Product Improvement Support: Partner with Product, Design, and Software teams to inform the Eko App and Eko+ product roadmaps with the goal of increasing member engagement and retention.
As Senior Associate, Product Marketing at Eko, You Have:
- Stakeholder Communication: Drive alignment across Marketing, Product, and Customer Experience teams by proactively communicating progress, risks, and learnings to keep initiatives on track.
- Market Analysis: assess market, customer, and competitive trends to surface actionable insights that inform Eko+ positioning and strategic roadmap decisions.
- Process Improvement: Identify areas for process improvement and implement solutions to enhance efficiency and customer experience.
- Budget Management: Support effective use of resources for Eko+ initiatives and maintain an understanding of the product’s unit economics and contribution margin.
- .Compliance Monitoring: Ensure all Eko+ initiatives align with company policies, regulations, and compliance standards, upholding integrity and trust across all customer touchpoints.
As Senior Associate, Product Marketing at Eko, Key Competencies:
- Bachelor's degree in Business Administration, Marketing, or a related field.
- 5-8+ years of experience in management consulting, product or growth marketing, product management, strategy & operations, or similar roles.
- Strong sense of ownership, with a track record of driving initiatives and measuring their impact.
- Analytical mindset with the ability to translate ambiguous problems into clear, actionable recommendations.
- Proven ability to manage and drive on-time execution of complex cross-functional projects with precision and attention to detail.
- Collaborative team player who thrives in dynamic environments and can adapt to evolving priorities
- Excellent verbal and written communication skills, with experience presenting to senior stakeholders
- Proficiency in Google/Microsoft Office Suite and familiarity with project management and data analysis tools.
Benefits and Perks We Offer:
- Eko was recognized by “Great Place to Work” in 2020 and 2021
- Paid-time off
- Medical/Dental/Vision, Disability + Life Insurance
- One Medical membership
- Parental Leave
- 401k Matching
- Work from home equipment stipend
- Flexible schedules
- Wellness programs (Wellness Wednesdays, Time off)
- Wellness perks (Headspace, Ginger, Aaptiv, Physera)
- Learning and Development stipend
Our Value:
1. Embrace Continuous Improvement: We challenge the status quo, question assumptions, and continuously push boundaries to improve how we work and what we deliver.
Behaviors:
Critical Thinking: Question existing processes, policies, and assumptions before accepting the norm.
Act Like an Owner: Take initiative and look for opportunities to improve systems, products, or services.
Resilience: Learn from failures and adapt, rather than giving up.
2. Act with Clarity, Honesty & Accountability: We value transparency, data-driven decisions, and a shared commitment to integrity and ownership.
Behaviors:
Speak Up with Respect: Respectfully and honestly share your thoughts, concerns, and ideas clearly and constructively, even when it’s difficult or unpopular.
Call Out Issues Early: Surface problems or misalignments early to avoid bigger setbacks.
Own Mistakes, then Share Learnings: Take accountability when things go wrong. Be transparent about mistakes and use them as an opportunities for team-wide learning and growth.
3. Build with Heart: We care deeply about our work and the people we serve. We go the extra mile and never lose sight of the human impact behind every solution.
Behaviors:
Care Deeply About the Outcome: Take pride in your work and stay focused on delivering meaningful impact.
Put People at the Center: Design and build with empathy — for your teammates, providers, and patients.
Lead with Passion and Purpose: Stay connected to why you’re doing the work, and bring energy and inspiration to those around you
4. Create Superpowers for Providers: Our mission is to empower clinicians with high-quality, clinically optimized tools that help them — and their patients — thrive.
Behaviors:
Engage Providers Early and Often: Involve providers from the start — not as an afterthought — to shape ideas, decisions, and solutions.
Design with Clinical Outcomes in Mind: Focus on workflows and provider/patient needs to build solutions that work in practice.
Delight our Customers: Create and operate with empathy to deliver high-quality products using an agile approach, then improve rapidly based on feedback.
5. Win Together: We share knowledge freely, celebrate our collective wins, and learn from our mistakes. We believe every role matters, and every voice counts.
Behaviors:
Assume Good Intent and Build Trust: Approach interactions with respect, and give others the benefit of the doubt.
Celebrate Wins and Learn from Losses Together: Recognize wins as a team and use setbacks as a chance to grow stronger.
Hold Each Other Accountable: Ensure everyone follows through on commitments and meets shared standards to create an environment of ownership, trust, and growth.
Eko is elevating the way clinicians detect and monitor cardiac and respiratory disease by bringing together advanced sensors, patient and provider software, and AI-powered analysis. Its FDA cleared platform is used by tens of thousands of clinicians treating millions of patients around the world, in-person, and through telehealth. The company is headquartered in Oakland, California and privately-held, with investments from ARTIS Ventures, NTT Venture Capital, DigiTx Ventures, Mayo Clinic, Sutter Health and others.
Eko is proud to be an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. We celebrate diversity and are committed to building a diverse and inclusive team.