Sales Operations & Cross-functional Support:

· Oversee and optimize revenue-generating sales and retention processes by ensuring seamless integration between the sales team, marketing, and operational customer support.

· Manage and maintain the data integrity of HubSpot, ensuring accurate tracking of sales opportunities, customer interactions, case resolution and pipeline management.

· Provide real-time analytics and insights to support sales forecasting, lead tracking, and deal progression.

· Develop and maintain key performance indicators (KPIs) and dashboard reporting to assess the effectiveness of sales efforts, account management and marketing campaigns.

· Identify inefficiencies in commercial operations and suggest process improvements.

· Continuously evaluate sales tools and technologies to enhance operational efficiency and automation capabilities.

· Develop and implement streamlined workflows for the commercial team, ensuring smooth coordination across functions.

Sales & Marketing Data Analyses:

· Analyze performance data from digital marketing channels (e.g., email, social media, paid search, display, SEO) to assess the effectiveness of campaigns.

· Create dashboards, visualizations, and reports to communicate campaign KPIs, trends, and insights to stakeholders.

· Track and report on marketing funnel metrics including reach, engagement, conversion, and retention.

· Identify and recommend areas for improvement or investment based on historical performance and predictive analytics.

· Maintain data accuracy and integrity across platforms such as Google Analytics, CRM systems, ad platforms (Google Ads, Meta, LinkedIn), and marketing automation tools.

· Present findings to marketing leadership in a clear and compelling way to influence future strategies.

· Assist in the identification of key customer segments/targets and work with commercial leadership to develop land-expand-grow strategies to accelerate market penetration.

EXPERIENCE & SKILLS:

Required Experience:

• • Minimum of 3-5 years of experience in commercial operations or sales operations, in healthcare, medical device, or subscription-based healthcare technology company.
  • Bachelor’s degree in Business Administration, Healthcare Management, Data Analytics, Marketing or a related field. Advanced certifications or training in commercial operations or sales management is a plus.
  • Proven experience with CRM and marketing automation systems, specifically HubSpot, to manage and track sales pipelines, campaign sequences and customer targets.
  • Familiarity with business intelligence tools (e.g., Tableau, Power BI) and data visualization.
  • Strong understanding of healthcare services and solutions, with the ability to analyze and understand the needs of various healthcare stakeholders.
  • Previous experience in a startup or growth-stage company, demonstrating the ability to handle dynamic and evolving operational needs
  • Demonstrated ability to work cross-functionally with sales, marketing, operational customer support and leadership teams to drive business outcomes.

Skills:

• • Analytical Skills: Ability to analyze complex data, generate insights, and present findings to senior leadership in a clear, actionable manner.
  • CRM Expertise: Proficiency in HubSpot CRM, including configuration, reporting, campaign sequences and pipeline management. Potential future migration to Salesforce.com.
  • Project Management: Strong project management skills with the ability to handle multiple initiatives simultaneously and meet deadlines.
  • Communication: Excellent verbal and written communication skills, with the ability to present data and insights to both technical and non-technical audiences.
  • Problem-Solving: Strong problem-solving abilities and a strategic mindset to support operational efficiencies.
  • Collaboration: Ability to work in a collaborative, fast-paced environment, often requiring flexibility and adaptation to changing business priorities.
  • Sales Acumen: Understanding of sales processes and customer relationship management within the healthcare space.