Summary

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We are looking for an experienced and passionate senior marketing professional to join our International Services Marketing team to lead on iCloud and Apple One. This role is responsible for bringing marketing campaigns to our customers that showcase the value of Apple Services subscriptions, and the benefits of using iCloud and iCloud+ to back up, protect, and get more out of your Apple devices.

Description

This role will lead International Marketing for iCloud within the International Services Marketing team based in London. We are seeking an experienced and hardworking individual who can collaborate in a team environment and wants to be part of a growing organisation. This position requires a proactive, flexible individual with strong communication and leadership skills. A core part of your success will be leveraging your strong relationships and influence with executive stakeholders to drive impactful results. You will need to have excellent collaboration and influencing skills, comfort with ambiguity, and working in a matrixed environment.

Responsibilities

• Deliver Best-in-Class Marketing. Own the end-to-end marketing vision for iCloud and iCloud+ across International markets. You'll set the standard for what marketing excellence looks like — developing ambitious, insight-led plans that are tightly aligned to business goals, rigorously measurable, and built to deliver meaningful return on investment. Every initiative you lead will reflect the quality and craft that Apple stands for.
• Bring Deep Subject-Matter Expertise. You'll be the most knowledgeable person in the room when it comes to the intersection of business, product, and marketing. Drawing on your fluency across social, customer lifecycle, and growth channels, you'll guide teams with clarity and conviction — pushing for the smartest solutions, course-correcting where needed, and consistently raising the bar for what's possible
• Exceptional marketing briefs. You will write clear, insightful “business” briefs that demonstrate excellent understanding of Geo consumer and category insight. You will distill complex data and information into concise, well-written briefing documents for creative teams and marketing partners.
• Cross-functional leadership. This position is responsible for building international marketing plans and playbooks, working closely with the business teams, and global and local marketing teams. In partnership with these teams, you are responsible for ensuring that global strategies are operationalised into actionable playbooks for local marketing teams.
• Marketing effectiveness. You will partner with Analytics and Media teams to define clear commercial and brand KPIs at the outset of every marketing initiative. You will lead retrospective campaign “learnings” reports and distill into future actions.
  
  

Minimum Qualifications

• A demonstrable track record of delivering best-in-class marketing — with a portfolio of work that sets a high creative and strategic bar, and the instincts to know the difference between good and exceptional.
• Meaningful experience in subscription marketing, with a solid understanding of the full subscriber lifecycle — from acquisition and onboarding through to retention, win-back, and long-term value growth.
• Experience embedded within world-class creative agencies or leading organisations in mobile, gaming, technology, media or entertainment — bringing the pace, rigour and creative ambition those environments demand.
• Proven experience operating in an international or global marketing role, with the cultural fluency and strategic adaptability to build campaigns and programs that land effectively across diverse markets.
  
  

Preferred Qualifications

• Experience as a senior marketing leader, with the executive presence and credibility to influence at the highest levels of a world-class organisation.
• Deep expertise in marketing apps and app platforms, with a sophisticated understanding of how to drive growth in complex, multi-market environments.
• Fluency across all key marketing channels — including social, customer lifecycle, and growth — with the commercial sharpness to connect creative ambition to measurable outcomes.
• Outstanding written and verbal communication skills, with the ability to craft and deliver compelling narratives that resonate with both senior executives and creative teams.
• A collaborative, resourceful, and innovative mindset — someone who brings energy, curiosity, and rigour in equal measure.
  
  

At Apple, we’re not all the same. And that’s our greatest strength. We draw on the differences in who we are, what we’ve experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law. Learn more