Summary

Apple's worldwide communications team informs the world about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!

We are currently seeking a PR Manager for our communications team in Japan that will report into the Head of Communications. The successful candidate will be responsible for the creation and implementation of PR initiatives for Apple Watch and our broader health and fitness ecosystem, with an emphasis on social-first, content campaigns.

We are looking for candidates that possess strong PR and communications skills, along with a consistent track record of creative content creation and a passion for consumer technology and/or consumer lifestyle. Ideal profiles are focused on cultivating new relationships with media and creators, and skilled at developing unique narratives and storylines that resonate with online audiences.

Description

This role will be responsible for proactively managing PR activities to showcase how Apple, specifically Apple Watch and our broader health and fitness ecosystem empower our customers to live a better day through breakthrough technology that enhances overall wellbeing.

Responsibilities

• Bring energy, ideas and an appetite to drive fresh and relevant storytelling for Apple Watch and our broader health and fitness ecosystem
• Execute related product launches and PR activations with excellence
• Work in partnership with internal and external teams across the world to create strategies and deliver campaigns that increase awareness and understanding of our products and their software
• Understand the creator/influencer community and enhance Apple’s impact and influence in the social media landscape
• Work collaboratively with a variety of other teams and functions to create and deliver activities that increases awareness and understanding. This includes other PR Managers across iPhone, Mac, Apple Watch, enterprise, and accessibility, as well as Product Marketing, Services and Marcom teams
• Lead our efforts in finding and cultivating new relationships amongst media and creators across a wide range of verticals such as lifestyle, health, fitness, technology, education, culture, who use our products to deliver breakthrough work and experiences
• This role will involve travel up to 30% of the time
  
  

Minimum Qualifications

• BS/BA or equivalent experience
• 6+ years experience in public relations, influencer relations, media or PR agency in Japan
• Excellent written and verbal communications skills in both Japanese and English
  
  

Preferred Qualifications

• Effectively builds formal and informal relationship networks inside and outside the organization.
• Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences
• Analyses complex, high quantity, and sometimes contradictory information to effectively solve problems
• Understands internal and external stakeholder requirements, expectations, and needs.
• Experience in media relations and developing a network of media contacts in health, fitness, tech, design and cultural platforms
• Successfully delivered creative PR and experiential campaigns that have created meaningful impact
• Self-motivated, possess a positive team-player attitude and passionate about consumer technology. Self-starter who is dedicated and demonstrates creative and critical thinking abilities
• Able to work with ambiguity and on complex topics across multiple jurisdictions
• Able to influence and gain alignment from others in sensitive situations—without damage to the relationship
  
  

Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.