Summary

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

The Digital Experience and Merchandising (DE&M) team defines, develops and delivers an exceptional shopping experience for Apple Store Online customers across all of our digital platforms. As a Digital Merchandising Manager, you will lead the strategy, development, and execution of innovative regional merchandising and storytelling initiatives. You will play a pivotal role in shaping how customers discover and engage with Apple products, driving purchase confidence and setting new benchmarks for digital retail experiences.

Description

This role will lead the strategic planning, development, and execution of regional digital merchandising initiatives, including campaigns and promotions, across Apple flagship stores on China marketplaces and social platforms. The Digital Merchandising Manager will leverage a deep understanding of business goals, commercial programs, and customer behavior to continuously optimize the e-commerce experience and drive strategic growth. This individual will also be responsible for guiding and developing a team of specialists to deliver best-in-class digital merchandising.

Responsibilities

• Lead, mentor, and develop a team of Digital Merchandising Specialists, fostering a culture of innovation and excellence.
• Define and oversee the strategic development and implementation of comprehensive digital merchandising plans for campaigns and promotions, collaborating closely with worldwide DE&M, commercial, and marketing teams.
• Drive cross-functional alignment and collaboration with worldwide and regional teams to ensure local relevance and optimal performance in merchandising, covering navigation, content curation, and experience optimization.
• Champion data-driven decision-making by overseeing the analysis of store performance, translating complex insights into clear, actionable recommendations and strategic plans for continuous improvement.
• Lead initiatives to deeply understand the customer journey and champion strategies that significantly enhance the digital shopping experience on platform stores.
  
  

Minimum Qualifications

• 8+ years of progressive experience in digital commerce, marketing, customer experience, or digital merchandising, with a proven track record of strategic leadership.
• Proven experience leading projects or initiatives, and ideally, managing or mentoring a team of specialists.
• Deep knowledge and strategic understanding of China digital/social commerce platforms.
• Fluent in both English and Chinese (Mandarin).
  
  

Preferred Qualifications

• BA/BS in a related field or MBA.
• Exceptional ability to problem-solve, develop creative solutions, and demonstrate strategic thinking.
• Experience working closely with creative and UX teams to define and deliver innovative customer experiences and shopping journeys.
• Exceptional communication, storytelling, and presentation skills, with the ability to influence across teams.
• Adept at building collaborative bridges and fostering relationships with cross-functional and global teams, in addition to flexibly adapting to feedback.
• Solid understanding of China e-commerce platforms, regional retail trends, including shopping behaviors, consumer preferences, and conversion optimization strategies.
• Familiarity with using platform analytics reporting tools, Adobe Analytics, and Tableau.
• Demonstrates Apple’s values of inclusion and diversity.
  
  

Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.