• Create and manage monthly content calendars aligned with marketing goals.
• Plan, coordinate, and execute social media, email marketing and digital campaigns.
• Coordinate with designers for creatives and ensure timely execution as per the planned calendar.
• Create channel-appropriate content for LinkedIn, Instagram, YouTube, website, emailers, brochures, presentations, and events/exhibitions.
• Coordinate with external agencies handling Google Ads, Meta Ads, and SEO.
• Understand campaign reports, analytics, and performance insights.
• Generate marketing reports and derive actionable insights from campaign performance.
• Monitor content and campaign performance and optimise communication for improved engagement, reach, CTR, and overall digital performance.
• Conduct competitor social media audits and market research.
• Identify gaps and opportunities in competitor communication and positioning.
• Research industry trends, healthcare marketing trends, and content opportunities.
• Maintain and organise lead databases with proper segmentation and labelling during the campaign.
• Support marketing activities for webinars, events, distributor engagement, and brand campaigns.
• Ensure consistency in brand communication across all touchpoints.

• Strong understanding of digital marketing and content strategy.
• Ability to create platform-specific and audience-focused content.
• Good coordination and project management skills.
• Basic understanding of Google Ads, Meta Ads, SEO, email marketing, and analytics.
• Strong communication and copywriting skills.
• Good design sense and ability to coordinate creative execution.
• Ability to manage multiple projects and timelines independently.

Preferred Tools

• Zoho CRM / Zoho Campaigns
• Canva, Figma, Adobe Suite
• Google Analytics
• AI tools for marketing workflows